Build something without blowing up your life
I teach entrepreneurship for a living and run four ventures on the side. This is the playbook for building a real side business while you keep the job, the classes, and the rest of your life intact.
One email a week. Real experiments, real numbers, no hustle-porn.
Find something people already want and will pay for.
Run a cheap test before you build anything real.
Create the simplest version that solves the problem.
Get the first paying customer, however scrappy.
Do more of what's already working. Skip the rest.
Build Another Boat — the newsletter
What I'm testing across my ventures, what worked, what flopped, and one move you can make this week without quitting your job or dropping out of school.
Built Behavior Blueprint, an ABA curriculum line, on top of one clinic's real clinical work. Tested whether niche expertise could become a product.
Running a commemorative publishing catalog through Amazon KDP. Testing how much of a print business can run without daily attention.
Gatos Go is a student-athlete entrepreneurship accelerator at U of A. Testing the same "build another boat" framework on a captive, time-poor audience.
From the Anti-Academic catalog
No 40-hour courses. Each one solves a single problem in the framework above, priced so you can start with the one you need right now. Click through to grab any of them.
8 moves to get unstuck and start building. No fluff, no theory.
An hour-by-hour framework for testing any idea in 48 hours.
Mental models for motivation. Stop waiting, stop overthinking.
Build the brand, define the tools, sound like yourself.
About
I'm an entrepreneurship lecturer at the University of Arizona's McGuire Center for Entrepreneurship, and a serial entrepreneur running several ventures at once — on purpose, not by accident.
Right now that means an advisory role with a behavioral health clinic, a curriculum brand built on that clinic's clinical work, a publishing catalog, and a growing short-term rental portfolio. None of it required leaving the last thing behind to start the next one. That's the whole premise here: build another boat before you burn the one you're standing on.